Luke Judge

If you are seeking a cheap and effective way of increasing brand awareness, boosting your advertising revenue or simply promoting your product or business as widely as possible, promotional cooler bags are the way to go. Their effectiveness can easily be underestimated.

Promotional cooler bags come in a virtually unlimited array of shapes and sizes to choose from, which allows you to easily tailor your advertising campaign to different audiences, age groups and price brackets with little extra effort or expense. Simply select the type of cooler bag that fits the profile of your market, and it will do your advertising for you.

Whether you wish to target sportsmen, students, businessmen or campers, you can always rest assured that your promotional cooler bags are being exposed to the right people, at the right place and the right time. Cooler bags are highly mobile, useful and versatile commodities that fill a need shared by almost every person leaving their home. Energy drinks, books, lunch packages and bottles of wine all benefit from the convenience of a handy cooler bag. And your options are increased even further by the availability of multi-purpose coolers that can also serve as fold-up chairs, radios, duffel bags or backpacks. You simply cannot put your product or brand name in a better place.

Your choice of promotional printed cooler bags will vary depending on your budget and the length of your campaign. Carefully selected promotional cooler bags will not only associate your brand with the valuable functionality of these items, but also build familiarity. A more expensive and durable range might even have the potential to become a fashion accessory in its own right, raising the value of your product or brand even further.

The cheapest range of promotional cooler bags might cost between 40 and 80 cents apiece, but keep in mind that you will only get what you put in. Weigh the options available against the length and purpose of your advertising campaign, and choose cooler bags that reflect that goal. There?s no point in wasting valuable advertising dollars on expensive fabrics and the quality materials if it?s a short promotional run simply aimed at gaining visual exposure and public recognition. But if quality and durability are an inextricable part of the message, taking the cheapest route could prove damaging rather than helpful. A good compromise between price and quality would typically fall in a price range of $3 to $6 per unit, with the larger, more durable and elaborate options costing $10 and upwards.

An advantage of promotional cooler bags is the possibility of exploiting their functionality even further by including small gifts, vouchers or flyers inside for added impact. This is ideal if you wish to make more information known, and can be effective as free handouts. Look for sales and bulk discounts that could make an otherwise expensive purchase worthwhile, and compare prices between a few suppliers before making your final decision.

With some careful thinking and smart design, cooler bags can become an effective and dependable weapon in your advertising arsenal. Overlook their potential at your peril.

bottle Warmers & Coolers advertising campaign, sportsmen

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Next Generation Television in Action in Las Vegas

LAS VEGAS–(BUSINESS WIRE)–NAB 2010

“3DTV has arrived and is certainly here to stay becoming a standard feature in the overall landscape of next generation TV and video consumption. Surely, there will be teething problems, but NAB is a fabulous setting with an outstanding conference and exhibition to address and present solutions to these challenges”

The MPEG Industry Forum, the world’s largest advocacy group for the promotion of MPEG and related standards based technologies, today announced that the following 9 member companies will be exhibiting at NAB 2010, taking place in Las Vegas, NV between 12 April and 15 April 2010.

Amino – N4019
Cisco – SU10612
dicas – C11727
Fraunhofer – C12039
Harmonic – SU7213
Motorola – SU2912
MainConcept – SU6825
Nagravision – SU4912
VBrick – Sl3309

MPEGIF is also pleased to announce at NAB that the following companies have recently joined the organization as full members:

BluFocus
Digital Tech Consulting
Sensio
TataSky

During NAB 2010 MPEGIF will be presenting the next in the widely acclaimed MasterClass series held each year at NAB, IBC and CES and will also be holding the next 3D Working Group meeting.

On Wednesday April 14th from 9:00am to 12:00pm the MPEGIF NAB MasterClass titled “New Dimensions for Digital Television” (mpegif.org/exhibitions/NAB2010/Index.php) will be held in the Las Vegas Convention Center in Room 234 and will bring together executives from service operators, programmers and technology providers to share their experiences in developing and launching new services including 3D television. Following its inaugural meeting during CES 2010, the MPEGIF 3DTV Working Group, founded by MPEGIF members Motorola, Harmonic, dicas, NetLogic, TDVision and Mainconcept, will hold its next monthly meeting at NAB from 12:00noon – 1:00 in Room 234. The 3D Working Group meeting is open to the press as well as both members and non-members of the MPEGIF.

“At the same time as 3D TV is trying to gain a foothold in the living room bringing a dramatically new television experience to the consumer, we are still seeing inferior video quality and audio/video synch problems crop up everywhere,” said David Price, Vice President MPEGIF and Vice President at Harmonic Inc. “MPEGIF members are actively rising to these challenges and the NAB MasterClass at NAB2010 will explore these issues head-on and will feature executives from our industry that have a track record of knowing what they are talking about.”

“3DTV has arrived and is certainly here to stay becoming a standard feature in the overall landscape of next generation TV and video consumption. Surely, there will be teething problems, but NAB is a fabulous setting with an outstanding conference and exhibition to address and present solutions to these challenges,” said Prof. Dr. h. c. Sebastian Moeritz, President MPEGIF and CEO at dicas. “Through participating and at NAB 2010 our MPEGIF members are tremendously contributing to progress and growth of our industry.”

About MPEGIF

The MPEG Industry Forum is an independent and platform neutral not-for-profit organization representing more than 20 international companies and organizations from diverse industries with the goal to facilitate and further the widespread adoption and deployment of MPEG and related standards in next generation digital media services. It provides a forum to exchange information and views on technological, economic and regulatory issues that are relevant to these services. It also provides a powerful industry voice advocating the adoption of standards and consolidating the direction of the industry in the time of transition from analogue to digital television and media services.

MPEGIF, with more than 2,500 people subscribed to its mailing lists, has played a significant role in facilitating the widespread adoption and deployment of MPEG-4 AVC/H.264, the Emmy-Award winning video compression technology, as the industry’s video compression standard powering next generation television and most mainstream content delivery as well as consumption applications including packaged media. MPEGIF offers interoperability testing, a conformance program, marketing activities and is present at international trade shows and conferences.

MPEGIF is managed by Association Management Solutions: amsl.com

teething 12 april, member companies, service operators

My financial-fast support group and I are inspiring sympathy and admiration.

But I’m really trying not to be a freeloader. A bunch of friends came over my place on Friday night to celebrate with me. Instead of Arbor Mist, my friend David brought a bottle of Moet. Rochell made chocolate-covered strawberries and Lesley brought fresh guacamole. The others brought bottles, too. I didn’t spend a dime! A friend invited me to dinner last night, but I reminded him about the fast. I chose a restaurant where I could use my Chicago Public Radio membercard for a two-for-one special. (Yes, pledge drive is over but that card is worth its weight in gold!)

In D.C., my sister Megan and her friend Amber are having fun. Amber invited Megan over to try out a new recipe and they  were content with sharing conversation/laughter when Amber’s neighbor knocked on the door and asked if wanted to join him at a neighborhood bar.  They declined, citing the fast, to which he replied…”come on out, drinks on me!”  He ended up leaving the duo at the bar and, in a final gesture of kindness, put a $10 bill on the bar.

Megan reported that she’s lost a few pounds and the extra dollars in her pocket have gone toward paying down her credit card bill.  Sister also said that co-workers often chime in about how much money they saved for a day – more financial diet than fast. They are thinking about deals and saving because of her fast.

There are little moments of satisfaction: finding a meter with leftover money. A family dinner here. Less money spent on gas. Quality time with friends when I cook them dinner. Walking by the nail shop with an awesome mani/pedi deal and not stopping. No fast food. No cab fare. I went to a free sinfoinetta event last night that comes with my membership. On Thursday, there’s another free, great-sounding event I want to check out.

I did buy my friend a baby shower gift over the weekend and had it shipped to her D.C. home. Essential. Echoes of home training rang through my ears.

About The Author Natalie Moore, Reporter

Other posts byNatalie Moore, Reporter

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