E-Books: an enigma In honor of Amazon.com ‘s Kindle to play a game and try to guess the forecast for ebook sales over the years to come. In 2007, the ebook market in its infancy. Despite Sony and Amazon.com both releasing consumer friendly devices ebooks are not yet widespread acceptance by consumers win. Based on the extent to which Amazon.com has for sale in the client, the diffusion of technology and co [...]
In honor of Amazon.com ‘s Kindle to play a game and try to guess the forecast for ebook sales over the years to come.
In 2007, the ebook market in its infancy. Despite Sony and Amazon.com both releasing consumer friendly devices ebooks are not yet widespread acceptance by consumers win.
Based on the extent to which Amazon.com has for sale in the client, the diffusion of technology and consumer convenienceElectronic and virtual goods online – the electronic book sales in 2008 will be from $ 25 million to 40 million dollars. This is a small fraction of the total annual revenue of publication, as you can see below.
Some attention to numbers (the numbers are rough estimates):
2007 Literature Rate: 50%
U.S. population: 300 million
PC Penetration: 60 +%
Itunes Downloads: 2,500,000
Amazon.com customer base of 40 million €
# The books purchased per year – for consumers: 4
PublishingIndustry sales in 2006: $ 25,000,000,000
As you can see the progress Electronics, the trend is convergence. The long-term trend is no longer a separate portable GPS, cellphone, MP3 player, etc. – but for a single device.
We can already see where this is done with mobile phones, PDAs, cameras and MP3 players. As technology evolves this trend will continue to grow. This is a super market size for each product or service that can be supplied to this device. “EBooks are onlysuch a product. In 10 years I see pocket devices on a surface that read and translate texts, simple, powerful and consumer location. On the basis of this is that, globally, the potential consumer (or market size) to order ebooks 50 million, 400 million.
In technology the market is almost always guided by innovators and then grown by imitators. The cutting edge innovators first create the product, equipment or system, so that innovatorsmake available and bring it to mass production. This is true even for older products such as DVDs, downloadable movies and music. From Beta video players to 8-track innovation has aroused curiosity in the market, but little else. Until the imitators came and created copies and pushed prices down.
The same was true in e-book market. As Amazon and Sony are at the forefront of innovation – others (like Microsoft) will sit and watch the reactions of customerslearn.
At the right time the imitators on the market and the volume of the product and consumers will be placed.
Let’s compare popular ebooks for iTunes – iTunes as close as possible model (discounting the hardware device for eBooks that are new)
Examine the sales of iTunes for five years (again – estimates):
First year = 70 million
Second year = 370 million
Year 3 = 602 million
Year 4 = 1500000000
Year 5 = 2.5 billion
Aswe can see – low volumes for the first year but nearly double each year. I must admit that the power of Apple’s iTunes is “Star” helped to sell at such a rapid pace.
Discounting the effects eBook (although there is a possibility, sure.
These figures can be bought from the extrapolation of the number of consumers who books a year, and textbooks (which I predict will comeBe the first large ebook market to hit critical mass). This is much smaller quantities of iTunes, as you can see – as we have a much lower base of consumer for books then have for music.
Adoption of an eBook is just like the music. The big difference is in fact the hypothesis of consumer behavior. The music is far more popular then half the literature, and is far less “simple consumer. This means that consumers are downloadable music in many differentOpportunity to work, play, leisure and anywhere that the device follows. The consumption of music that demands attention, not literature. This creates a much tougher challenge for the adoption of ebooks – both in terms of equipment (hardware) and usage patterns. Music is rather indifferent to device, some may be stylish, others not – but all have the same methodology of plants. Until the innovators can not find an acceptable delivery platform volume. Materializing However, once the acceptable platform is the model will be emulated and will monitor the downloading of music.
Setting the digital content changed in recent years. Internet as we know, and the World Wide Web, the existing mark of 10 years and was the saturated end quickly in a population. Since this is to monitor the flow of information and data, and happened to open up new opportunities and markets, Could onlyDream. As the generation X’ers grew up into expendable incomes of their own began to influence online purchases. These purchases are not just physical assets (eg Amazon.com), but now virtual services and goods such as movies, music and electronic books are common. music content delivered electronically opened the floodgates and direct delivery of movies via electronic means is now proposing to bring balance. As with many new technologies, the old producers had difficulties (and still do)Earn money with their product in a new delivery method. The first delivery methods have been subject to theft and abuse. Ebooks have struggled to win in this new market because it was not a consumer-friendly device introduced to meet the need apparent. There are many less consumers for electronic literature then movies and music, and while a movie or music can be stored in a computer literature is not often read online. Attitudes have changed, but still roadblocks.
Hardwarea crucial role to play in the adoption of popular ebooks. The biggest hurdle is finding a consumer friendly hardware that can be marketed for the masses, are not exceeded. The Kindle (Amazon) is a leap forward on the front. The device uses several important interests of consumers, including ease of use, ease of purchasing ebooks, readability, portability and battery life. The Kindle is an advanced ebook reader and Amazon is a true innovator. The biggest drawback (or obstacle)Kindle is the price point of $ 399. At that price the average consumer will not jump into an unknown or unproven technology. The great advantage the Kindle has the ability to connect wirelessly to download ebook market and new content. The benefit Amazon has given the market is innovation. To test the new device on the market and feedback to manufacturers of other devices, what works, what the customer accepts and what not. The advantage is hiddenMarket awareness. Since Amazon is a large public institution, many consumers are now more exposed to the Kindle (many of those exposed to the Sony ebook) reader. Brand awareness and then the literature has raised for the product and download eBooks.
The flattened marketplace of our era has created many business opportunities for products and sales. This is the ebook for teachers and recreational use since the time, consumersThe acceptance and development of technology.
Tagged with: ‘t • Amazon • E-Books • Kindle • portable • Reader • Success: • Today-Don
Filed under: electronic book reader reviews
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