Chrysler Reveals Ram “Code Name: Adventurer”
Just the Facts:
AUBURN HILLS, Michigan — on the heels of launching the 2011 Ram Tradesman, Chrysler said it is “pulling ahead” the introduction of a second value-priced pickup, which it is calling the Ram “Code Name: Adventurer.”
Like the Tradesman, the newest Ram 1500 model will go on sale in the second quarter, priced from $23,830 — $1,050 more than the Tradesman. The sticker includes a $975 shipping charge.
Where the Tradesman is aimed at commercial users, the Adventurer will be pitched to first-time buyers looking for an affordable, well-equipped truck that will serve as something of a blank canvas that they can personalize with a raft of accessories and optional hardware.
The Adventurer will share the Tradesman’s 390-horsepower 5.7-liter Hemi V8 and will be sold as a regular-cab, short-bed model, with a choice of 4×2 or 4×4 configuration and a wide variety of exterior colors.
The Adventurer gets a body-colored grille with black honeycomb inserts, plus body-colored front and rear fascias. The exterior hardware includes 20-inch aluminum wheels with locking lug nuts, chrome-tipped dual exhausts, foglamps, locking tailgate, cargo lamp, rear-bumper step pad, large sideview mirrors and rear wheelwell liners.
The standard-equipment list is lengthy: Heavy-duty front and rear shocks, front and rear stabilizer bars, power rack-and-pinion steering, halogen headlamps, heavy-duty engine and transmission cooling and a full-size spare tire, as well as a heavy-duty vinyl split-bench seat, air conditioning, 12-volt auxiliary power outlet, four-spoke tilt steering wheel, six-speaker media center with CD player, iPhone jack, automatic headlamps and behind-the-seat storage bins.
Among the available factory-installed options are Mopar chrome tubular side steps, Mopar chrome steel bed rails, heated trailer-tow power mirrors, spray-in bedliner and under-rail bedliner.
Inside Line says: This sounds like either a very clever way to launch a new trim-series name — or complete confusion on the part of the sales and marketing departments. Your call. — Paul Lienert, Correspondent
Epilogue | Dr. Joseph Campo