Luke Judge

Georgetown BID looks to review its brand

In April of this year, the Georgetown Business Improvement District undertook a suprising project: finding Georgetown’s brand. They hired The Roan Group, an Arlington consulting firm, to help them discover “the essence of the Georgetown brand” and better target their customers.

They interviewed over 40 Georgetown key members of the community, the Georgetown Voice reported, asking residents like former Nathan’s owner Carol Joynt and Citizens Association of Georgetown President Jennifer Altemus seemingly bizarre questions about which animal or color represented Georgetown in their minds, all to find a way to better market Georgetown to potential customers.

Some welcomed the brand review, like Susan Calloway, who owns an art gallery on Wisconsin Avenue. She told the Voice that Georgetown, since it is home to both bars and nightclubs and galleries and antique shops, has “a confused brand.”

But others, it seems, are not totally sure that the review is necessary.

The BID and Roan are still in the process of reviewing what they’ve collected and studying up on Georgetown, Nancy Miyahara of the BID told the Dish. But this week, Lydia DePillis of the Washington City Paper‘s Housing Complex checked in with store owners who are waiting to hear the results of the review, and they are not all sure that there’s a need for it:

“The effort has been met with some confusion. “I’m not sure why they’re doing it,” says Citizens’ Association of Georgetown President Jennifer Altemus, who was interviewed by the consultants. “It was like playing word games, and then they gave me a gift certificate to Baked & Wired,” added local blogger Carol Joynt, who until last year owned the iconic and now-closed restaurant Nathan’s.”

Nor is DePillis sure. She writes,

“The neighborhood certainly isn’t the center of D.C.’s nightlife world anymore; the types of clubs and bars that thrived there 20 or 30 years ago, when places like U Street NW, 14th Street NW and H Street NE were considered risky bets, have long since moved east. But it’s not exactly empty on Friday and Saturday nights, either. And during the day, it’s still a tourist’s second stop, after the monuments and the White House. It’s unclear whether Georgetown actually needs a reinvention to succeed commercially—or whether the folks who live there, sensing change all around them, have just gone into a defensive crouch.”

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DARIEN — A 22-year-old Darien man was arrested Wednesday morning when police found $600 worth of heroin on him after a joint investigation involving Stamford and Darien police, authorities said.

Alexander Barrowcliff, 22, of 25 Middlesex Road, Darien, was charged Wednesday with several counts of felony drug possession when Stamford and Darien police executed a search warrant on his home after a monthlong probe into suspected drug dealing, said Stamford police Capt. Richard Conklin.

After searching his home at about 8:30 a.m. Wednesday, officers frisked Barrowcliff and found three plastic bags of marijuana, three plastic bags of cocaine and three bundles — or 10 bags, each worth $20 — of heroin stamped with the brand name “Walk it off,” Conklin said.

Before searching Barrowcliff’s home, officers saw him leaving his house and attempted to detain him. Barrowcliff ran about 40 yards before being tackled by police on a neighbor’s yard, Conklin said.

In the house, police say officers found about $960 in cash, approximately 300 empty glassine envelopes used to package heroin and a small bag of heroin on his bed.

Barrowcliff is charged with possession of drug paraphernalia, possession of less than 4 ounces of marijuana, interfering with an officer and two counts of possession of narcotics.

He faces two counts of sale of narcotics that stem from exchanges between Barrowcliff and an undercover police officer during the monthlong investigation, Conklin said.

Because Barrowcliff was on parole for past drug offenses, he was remanded into custody. He is due in court on April 21.

Staff Writer Jeff Morganteen can be reached at or 203-964-2215.

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