Luke Judge

Inflating a modern airship

Maggie Koerth-Baker

airships Blimps airship, maggie

Perhaps you have seen the catalogs or talk to a company that rents giant blowup guerrillas that you can use to help advertise your store. But does it really makes sense to put a big blow up guerrilla in front of your store to make people look and get their attention? In some cases it does, but consider if you will that the guerrilla needs to wear a sign on his chest that says; Big Sale!

Why you ask? Well because otherwise you confuse your customer; sure they know something big is going on over at your store because there’s this giant blowup guerrilla there, but they have no clue as to what is going on. And unless you tell them you are confusing them and you are diluting your potential.

Don’t get me wrong; big giant blowup guerrillas in front of your store will bring in more customers, but it also needs to be well-thought-out as well. Often you will see, giant waving, blow up stick figures or miniature blimps flying over head of a business, but they do not say anything on them or the blimp is flying so high, you cannot read what it says.

The only thing that you know is that there is some sort of activity going on over at that store. Sure that is a good thing, but the advertiser has left no significant good reason to go over there and check it out. If you are going to have a giant big blow up guerrilla in front of your store then make it count for something. Please consider this in 2006.

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