Luke Judge

BEAVERTON, Ore., Mar 17, 2010 (BUSINESS WIRE) —-Revenue $4.7 billion; up 7 percent versus prior year

–Diluted EPS of $1.01, up 102 percent from prior year; excluding prior year non-cash impairment charge diluted EPS up 2 percent

–Worldwide futures orders up 9 percent; up 6 percent excluding currency changes

–Inventories down 13 percent versus prior year

NIKE, inc. /quotes/comstock/13*!nke/quotes/nls/nke (NKE 73.52, -1.14, -1.53%) today reported financial results for its fiscal 2010 third quarter ended February 28, 2010. third quarter revenues increased 7 percent, from $4.4 billion last year to $4.7 billion in the current year. Excluding changes in currency exchange rates, net revenue was up 2 percent compared to the same quarter last year.

Third quarter net income was $496 million or $1.01 per diluted share, compared to $244 million or $0.50 per diluted share in the same period last year. Results from last year included a $241 million, after-tax non-cash charge related to the impairment of goodwill, intangible and other assets of the Company’s Umbro subsidiary. Excluding this charge, net income and diluted earnings per share both would have increased 2 percent.

“We had a great quarter,” said Mark Parker, NIKE, inc. President and Chief Executive Officer. “Today’s results reinforce our belief that when we connect with consumers in deep and meaningful ways from product concepts to how they experience our brands, we win in the marketplace and drive sustainable, profitable growth.”

Futures Orders

The Company reported worldwide futures orders for NIKE Brand athletic footwear and apparel, scheduled for delivery from March through July 2010, totaling $7.1 billion, 9 percent higher than orders reported for the same period last year. Excluding currency changes, orders would have increased 6 percent.*

Geography Reported Futures Orders Excluding Currency ChangesNorth America 4% 4%Western Europe 11% 7%Central and Eastern Europe -4% -9%Greater China 10% 9%Japan -15% -16%Emerging Markets 44% 36%Total NIKE Brand 9% 6%

Geography Highlights

North America

During the third quarter, revenue for North America increased 1 percent to $1.7 billion. Footwear revenues of $1.2 billion were down 1 percent compared to last year, apparel revenues grew 6 percent to $409 million and equipment revenues increased 8 percent to $85 million. Earnings before interest and taxes (EBIT) for North America improved 4 percent to $402 million.

Western Europe

Third quarter revenue for Western Europe increased 4 percent to $929 million. Compared to the same period last year, footwear revenue increased 8 percent to $577 million, apparel revenue declined 1 percent to $300 million and equipment revenue decreased 4 percent to $52 million. third quarter EBIT was flat to last year at $199 million.

Central and Eastern Europe

In the third quarter, revenue for Central and Eastern Europe declined 8 percent to $272 million. Footwear revenue decreased 2 percent to $159 million, apparel revenue was down 17 percent to $94 million and equipment revenue dropped 15 percent to $19 million. Compared to the same period last year, EBIT was down 47 percent to $50 million.

Greater China

Revenue for Greater China during the third quarter was up 10 percent to $458 million. Footwear revenue grew 12 percent to $279 million, apparel revenue increased 8 percent to $154 million, and equipment revenue was up 13 percent to $26 million. third quarter EBIT improved 21 percent to $176 million.

Japan’s third quarter revenue was down 7 percent to $213 million. Compared to the prior year, footwear revenue declined 6 percent to $103 million, apparel revenue dropped 9 percent to $87 million and equipment revenue decreased 9 percent to $23 million. EBIT declined 16 percent in the third quarter to $40 million.

Emerging Markets

In the Emerging Markets revenue was up 43 percent to $509 million for the third quarter. Footwear revenue increased 53 percent to $352 million, apparel revenue rose 32 percent to $119 million and equipment revenue increased 10 percent to $38 million. EBIT for the Emerging Markets in the third quarter improved 72 percent to $122 million.

Other Businesses

Revenue in the third quarter for other Businesses, which includes Cole Haan, Converse inc., Hurley International LLC, NIKE Golf, and Umbro Ltd. increased 13 percent to $656 million. third quarter EBIT was $105 million versus a loss of $343 million last year. last year’s results included a $401 million pre-tax non-cash impairment charge to reduce the carrying value of Umbro’s goodwill, intangible and other assets. Excluding this charge, EBIT increased 80 percent compared to the same period last year.

Income Statement Review

In the third quarter of fiscal 2010 gross margins were 46.9 percent compared to 43.9 percent for the same period last year. gross margins for the quarter were higher than the prior year primarily due to improved in-line product margins, less discounted close-out sales and favorable changes in product mix.

Third quarter selling and administrative expenses grew 16 percent to $1.6 billion. Selling and administrative expenses for the quarter were higher than the same period last year mainly due to the timing of demand creation spending, investments in Company owned retail and higher costs for performance-based compensation.

The effective tax rate for the third quarter was 25.0 percent compared to a negative 3.6 percent for the same period last year. Excluding the tax effect of the charge for the impairment of Umbro assets, the effective tax rate for the third quarter of fiscal 2009 would have been 23.9 percent.

Balance Sheet Review

At the end of the third quarter, global inventories stood at $2.2 billion, down 13 percent from February 28, 2009. Cash and short-term investments at February 28, 2010 were $4.0 billion, $1.4 billion or 55 percent higher than last year.

Share Repurchase

During the third quarter, the Company repurchased a total of 5,134,092 shares for approximately $329 million. these purchases concluded the Company’s previous four-year, $3 billion share repurchase program, approved by the Board of Directors in June 2006. During this program, the Company purchased a total of 53.9 million shares.

Having completed the previous program, the Company began repurchases under the four-year, $5 billion program approved in September 2008. of the total shares repurchased during the third quarter 3.7 million shares for approximately $239 million were purchased under this program.

Conference Call

Nike management will host a conference call beginning at approximately 2:00 p.m. PT on March 17, 2010, to review third quarter results. The conference call will be broadcast live over the Internet and can be accessed at nikebiz.com/investors. For those unable to listen to the live broadcast, an archived version will be available at the same location through midnight, March 24, 2010.

About NIKE, inc.

NIKE, inc. based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse inc., which designs, markets and distributes athletic footwear, apparel and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a leading United Kingdom-based global football (soccer) brand. For more information, Nike’s earnings releases and other financial information are available on the Internet at nikebiz.com/investors.

* The marked paragraphs contain forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially. these risks and uncertainties are detailed from time to time in reports filed by NIKE, inc. with the S.E.C., including Forms 8-K, 10-Q, and 10-K. some forward-looking statements in this release concern changes in futures orders that are not necessarily indicative of changes in total revenues for subsequent periods due to the mix of futures and “at once” orders, exchange rate fluctuations, order cancellations and discounts, which may vary significantly from quarter to quarter, and because a significant portion of the business does not report futures orders.

(Additional Tables Follow)

NIKE, inc.CONSOLIDATED FINANCIAL STATEMENTSFOR THE PERIOD ENDED FEBRUARY 28, 2010(In millions, except per share data) QUARTER ENDED YEAR TO DATE ENDEDINCOME STATEMENT 2/28/2010 2/28/2009 % Chg 2/28/2010 2/28/2009 % ChgRevenues $4,733.0 $4,440.8 7 % $13,937.1 $14,463.1 -4 %Cost of sales 2,515.0 2,492.3 1 % 7,542.9 7,902.5 -5 %Gross margin 2,218.0 1,948.5 14 % 6,394.2 6,560.6 -3 % 46.9 % 43.9 % 45.9 % 45.4 %Selling and administrative expense 1,563.8 1,352.1 16 % 4,588.5 4,755.3 -4 % 33.0 % 30.4 % 32.9 % 32.9 %Goodwill impairment 0.0 199.3 -100 % 0.0 199.3 -100 %Intangible and other asset impairment 0.0 202.0 -100 % 0.0 202.0 -100 %Other (income), net (8.6 ) (43.3 ) -80 % (32.2 ) (54.1 ) -40 %Interest expense (income), net 0.9 3.0 -70 % 3.8 (12.1 ) -Income before income taxes 661.9 235.4 181 % 1,834.1 1,470.2 25 %Income tax expense (benefit) 165.5 (8.4 ) – 449.3 324.9 38 % 25.0 % -3.6 % 24.5 % 22.1 %Net income $496.4 $243.8 104 % $1,384.8 $1,145.3 21 %Diluted EPS $1.01 $0.50 102 % $2.81 $2.33 21 %Basic EPS $1.02 $0.50 104 % $2.85 $2.36 21 %Weighted Average Common Shares Outstanding:Diluted 492.3 488.1 493.3 491.2Basic 484.4 484.0 485.8 485.0Dividends declared $0.27 $0.25 $0.79 $0.73 NIKE, inc.BALANCE SHEET (1) 2/28/2010 2/28/2009 (In millions)ASSETSCurrent assets:Cash and equivalents $2,225.2 $1,892.1Short-term investments 1,813.7 712.1Accounts receivable, net 2,833.8 2,892.4Inventories 2,150.3 2,466.6Deferred income taxes 221.7 169.3Prepaid expenses and other current assets 843.3 970.9Total current assets 10,088.0 9,103.4Property, plant and equipment 4,437.2 4,150.8Less accumulated depreciation 2,474.6 2,256.9Property, plant and equipment, net 1,962.6 1,893.9Identifiable intangible assets, net 468.0 460.7Goodwill 190.7 187.2Deferred income taxes and other assets 867.0 1,087.3Total assets $13,576.3 $12,732.5LIABILITIES AND SHAREHOLDERS’ EQUITYCurrent liabilities:Current portion of long-term debt $7.5 $32.0Notes payable 108.8 331.1Accounts payable 994.7 952.0Accrued liabilities 1,647.7 1,535.5Income taxes payable 88.0 112.4Total current liabilities 2,846.7 2,963.0Long-term debt 451.9 437.8Deferred income taxes and other liabilities 848.5 774.6Redeemable preferred stock 0.3 0.3Shareholders’ equity 9,428.9 8,556.8Total liabilities and shareholders’ equity $13,576.3 $12,732.5(1) certain amounts have been revised in the NIKE, inc.02/28/2009 Balance Sheet to properly reflect current deferred incometax assets and liabilities, long-term deferred income tax assets andliabilities, and other comprehensive income. these revisionsresulted in an increase in current deferred income tax assets of$104.8 million, an increase in accrued liabilities of $104.8million, an increase in long-term deferred income taxes and otherassets of $372.0 million, an increase in long-term deferred incometaxes and other liabilities of $26.0 million and an increase inshareholders’ equity of $346.0 million in NIKE, inc.’s 02/28/2009Balance Sheet. these revisions had no effect on the Company’sliquidity or results of operations. NIKE, inc. QUARTER ENDED % Change % Change Excluding Currency Changes (2) YEAR TO DATE ENDED % Change % Change Excluding Currency Changes (2)DIVISIONAL REVENUES(1) 2/28/2010 2/28/2009 2/28/2010 2/28/2009 (Amounts in millions)North AmericaFootwear $ 1,186.0 $ 1,198.2 -1 % -2 % $ 3,385.8 $ 3,484.9 -3 % -3 %Apparel 408.6 386.5 6 % 5 % 1,293.4 1,343.3 -4 % -4 %Equipment 84.5 77.9 8 % 8 % 256.4 254.3 1 % 1 %Total 1,679.1 1,662.6 1 % 0 % 4,935.6 5,082.5 -3 % -3 %Western EuropeFootwear 577.0 532.5 8 % -2 % 1,727.2 1,794.8 -4 % -3 %Apparel 300.1 302.4 -1 % -10 % 1,016.1 1,177.0 -14 % -12 %Equipment 52.1 54.5 -4 % -14 % 192.7 230.5 -16 % -15 %Total 929.2 889.4 4 % -5 % 2,936.0 3,202.3 -8 % -7 %Central and Eastern EuropeFootwear 158.7 161.2 -2 % -12 % 461.6 569.7 -19 % -17 %Apparel 93.5 112.7 -17 % -25 % 290.3 409.4 -29 % -27 %Equipment 19.3 22.6 -15 % -23 % 66.1 89.5 -26 % -21 %Total 271.5 296.5 -8 % -18 % 818.0 1,068.6 -23 % -21 %Greater ChinaFootwear 279.0 249.8 12 % 11 % 706.9 723.1 -2 % -3 %Apparel 153.5 142.6 8 % 7 % 491.4 524.5 -6 % -7 %Equipment 25.5 22.5 13 % 13 % 79.1 82.0 -4 % -4 %Total 458.0 414.9 10 % 10 % 1,277.4 1,329.6 -4 % -4 %JapanFootwear 102.9 109.2 -6 % -9 % 304.2 300.6 1 % -7 %Apparel 86.8 95.4 -9 % -12 % 251.4 276.1 -9 % -17 %Equipment 23.3 25.5 -9 % -11 % 65.8 67.0 -2 % -10 %Total 213.0 230.1 -7 % -10 % 621.4 643.7 -3 % -12 %Emerging MarketsFootwear 352.4 230.9 53 % 34 % 1,001.2 856.7 17 % 20 %Apparel 119.2 90.1 32 % 15 % 369.8 342.1 8 % 12 %Equipment 37.6 34.1 10 % -5 % 114.6 125.6 -9 % -6 %Total 509.2 355.1 43 % 25 % 1,485.6 1,324.4 12 % 15 %Global Brand Divisions(3) 21.8 12.6 73 % 60 % 77.5 50.8 53 % 58 %Total NIKE Brand 4,081.8 3,861.2 6 % 1 % 12,151.5 12,701.9 -4 % -4 %Other Businesses(4) 656.0 579.6 13 % 11 % 1,815.5 1,761.2 3 % 3 %Corporate(5) (4.8 ) – - – (29.9 ) – - -Total NIKE, inc. Revenues $ 4,733.0 $ 4,440.8 7 % 2 % $ 13,937.1 $ 14,463.1 -4 % -3 %Total NIKE BrandFootwear $ 2,656.0 $ 2,481.8 7 % 2 % $ 7,586.9 $ 7,729.8 -2 % -2 %Apparel 1,161.7 1,129.7 3 % -3 % 3,712.4 4,072.4 -9 % -8 %Equipment 242.3 237.1 2 % -3 % 774.7 848.9 -9 % -8 %Global Brand Divisions(4) 21.8 12.6 73 % 60 % 77.5 50.8 53 % 58 %(1 )Certain prior year amounts have been reclassified toconform to fiscal year 2010 presentation. these changes had noimpact on previously reported results of operations orshareholders’ equity.(2) Fiscal 2010 results have been restated using fiscal2009 exchange rates for the comparative period to enhance thevisibility of the underlying business trends excluding the impactof foreign currency exchange rate fluctuations.(3) Global Brand Divisions primarily represent NIKE Brandlicensing businesses that are not part of a geographic operatingsegment.(4) other businesses represent activities of Cole Haan,Converse, Hurley, NIKE Golf and Umbro.(5) Corporate primarily consists of results from ourcentrally managed foreign currency hedging program and foreigncurrency gains and losses resulting from the difference betweenactual foreign currency rates and standard rates assigned to ourgeographic operating segments. in fiscal 2010, foreign currencygains and losses generated by all our geographic operatingsegments are included in Corporate, with the exception of thosegenerated by other Businesses which are reported within theirrespective operating results. NIKE, inc. QUARTER ENDED % YEAR TO DATE ENDED %EARNINGS BEFORE INTEREST AND TAXES(1,2) 2/28/2010 2/28/2009 Chg 2/28/2010 2/28/2009 Chg (In millions)North America $ 402.4 $ 388.1 4 % $ 1,103.5 $ 1,027.4 7 %Western Europe 199.2 199.6 0 % 663.1 706.3 -6 %Central and Eastern Europe 50.3 95.0 -47 % 196.9 322.1 -39 %Greater China 175.7 145.3 21 % 450.1 419.6 7 %Japan 39.7 47.3 -16 % 119.5 140.4 -15 %Emerging Markets 121.9 70.7 72 % 379.0 264.8 43 %Global Brand Divisions(3) (232.7 ) (224.2 ) -4 % (589.2 ) (600.2 ) 2 %Total NIKE Brand 756.5 721.8 5 % 2,322.9 2,280.4 2 %Other Businesses(4) 105.1 (342.9 ) – 226.9 (235.0 ) -Corporate(5) (198.8 ) (140.5 ) -41 % (711.9 ) (587.3 ) -21 %Total earnings before interest and taxes(1,2) $ 662.8 $ 238.4 178 % $ 1,837.9 $ 1,458.1 26 %(1) The Company evaluates performance of individualoperating segments based on earnings before interest and taxes (alsocommonly referred to as “EBIT”), which represents net income beforeinterest expense (income), net, and income taxes.(2) certain prior year amounts have been reclassified toconform to fiscal year 2010 presentation. these changes had noimpact on previously reported NIKE, inc. results of operations orshareholders’ equity.(3 )Global Brand Divisions primarily represent NIKE Brandlicensing businesses that are not part of a geographic operatingsegment and selling and administrative expenses that are centrallymanaged for the NIKE Brand.(4) other businesses represent activities of Cole Haan,Converse, Hurley, NIKE Golf and Umbro.(5) Corporate expense consists of unallocated general andadministrative expenses, which includes expenses associated withcentrally managed departments, depreciation and amortizationrelated to the Company’s corporate headquarters, unallocatedinsurance and benefit programs, foreign currency gains and losses,including hedge gains and losses, corporate eliminations and otheritems. NIKE, inc.NET INCOME AND DILUTED EPS RECONCILIATION QUARTER ENDED % YEAR TO DATE ENDED %EXCLUDING NON COMPARABLE ITEMS(1) 2/28/2010 2/28/2009 Chg 2/28/2010 2/28/2009 Chg (In millions, except per share data)Net income, as reported $ 496.4 $ 243.8 104% $ 1,384.8 $ 1,145.3 21%Add:Umbro impairment of goodwill, intangible and other assets, net of – 240.7 – 240.7tax(2)Net income, excluding non comparable items $ 496.4 $ 484.5 2% $ 1,384.8 $ 1,386.0 0%Diluted EPS, as reported $ 1.01 $ 0.50 102% $ 2.81 $ 2.33 21%Add:Umbro impairment of goodwill, intangible and other assets, net of – 0.49 – 0.49tax(2)Diluted EPS, excluding non comparable items $ 1.01 $ 0.99 2% $ 2.81 $ 2.82 0%Diluted weighted average common shares outstanding 492.3 488.1 493.3 491.2Effective tax rate, as reported 25.0% -3.6% 2,860bps 24.5% 22.1% 240bpsAdd:Tax rate benefit from Umbro impairment of goodwill, intangible and – 27.5% – 3.8%other assets(2)Effective tax rate, excluding non comparable items 25.0% 23.9% 110bps 24.5% 25.9% -140bps(1) This schedule is intended to satisfy the quantitativereconciliation for non-GAAP financial measures in accordance withRegulation G of the Securities and Exchange Commission. in addition,this schedule is provided to enhance the visibility of theunderlying business trends excluding non comparable items for thethree and nine-month periods ended February 28, 2009.(2 )During the third quarter of fiscal 2009, the Companyrecorded a one-time non-cash impairment charge to reduce thecarrying value of Umbro’s goodwill, indefinite-lived trademark andother assets.

SOURCE: NIKE, inc.

NIKE, inc. Investor Contact: Pamela Catlett, 503-671-4589 or Media Contact: Kellie Leonard, 503-671-6171

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